The Music On Hold System For Increased Marketing

What Is On Hold Music?

On-hold working music is popular in corporate telephone systems. It is used while callers wait for further action or service. Hold music plays as the caller waits and stops when the call is picked up.
In addition to recorded call-waiting music, spoken messages may be included to remind callers of their current queue status and other announcements such as business hours, location, special promotions, or website URL.

How Does On-Hold Music Work?

In the past, telephone networks had to connect to a storage unit to set up call-waiting audio. Most VoIP telephone services currently offer free on-hold music for business use.
You can either choose music from the phone system catalogue or upload music and announcements to customize caller experience.

Music On Hold For Marketing

Music is vital to a business, impressing customers with customized music and insightful messaging. Using on-site advertising / music is becoming an easy and efficient way to educate callers about the goods and services your business provides, it’s a perfect way to inform customers of any potential improvements that might save the reception staff some time, as there might be a message for commonly asked questions that can be answered by on-site music rather than by an employee.
Not only will music on hold improve your business ‘ productivity, it also reduces the number of callers on hold. Music on hold is a great way to maintain a professional image while keeping callers posted about news and entertainment. Indeed, an effective on-hold music solution can be vital to adding extra revenue to your business.

Benefits of the Music On-Hold System

Alleviates Boredom

Music on hold helps avoid boredom. This is crucial as callers who cancel calls usually don’t call back. Music, particularly if the call is very important, prevents the caller from hanging up. Some callers are reasonable and expect to be on hold while calling, but it’s annoying for the caller to be hit by silence every time.

Improves Customer Experience

Most people would rather listen to music or recordings on their mobile phone than keep music recordings quiet while waiting to get answered.
Improving customer experience, however, is simple through a service plan that often includes using music on mobile phones and often takes only a few minutes to set up. Hold Messages are professional scripted advertisements with licensed music playing when the caller is on hold. 

The hold music business is a common feature of corporate telephone networks, and is also prevalent in the mobile industry. Once the caller is on hold, callers can be put with the company’s customer service in a call center or by email.

Enhances Client Engagement

Nobody likes being put on hold, but the fact is that two-thirds of callers spend time talking to someone on the phone. When you have a caller with 2 or more incoming lines, you cannot use the Sold Hold system. This allows the caller to hear the same message with each call, and while he receives another message, he may pause.
Against this background, you must have enough music to project a professional image and keep the caller busy. Total silence or repeated beeps are clearly not worth the risk of losing, maybe forever, important callers.
Clichés, crackling noises and irritating songs can harm the impression of your business. With the right reasons, not all songs and advertisements are memorable, but some can have enduring positive effects. 

Your company attracts and keeps clients holding the line, generates sales by selling new goods and services.

Enhances Client Engagement

Shortens Waiting Time

Music on hold will shorten waiting times, minimize tensions, and increase caller engagement levels. One way that organizations can optimize their music is by incorporating ads and details messages into their music-on-hold range. Organizations can provide information on planned waiting times, such as number of callers and call length, as well as information on the company’s customer service. Queues leave callers irritated, and many hang without contacting a staff member, leading to poor customer experience. Cancelation calls make it less likely that a caller would repeat business. Companies want the caller to remain on track because it allows them to meet customer needs.

Shortens Waiting Time

Get Music on Hold Enabled Devices At BTelecoms

At BTelecoms, we guarantee effective, personalized and professional phone devices that delight your audience. Our dedicated team works closely with your own internal staff to better understand your brand tone-of-voice, the main messaging you want to convey, and the priorities of your company communication processes to ensure that we provide innovative communication devices that help you achieve these goals at reasonable prices. Call us today for a free quote.


A Telephone On Hold device is connected to your current telephone system (or an on-hold converter for analog phones) to entertain and market individuals when on-hold. Instead of hearing silence, the caller can hear a combination of music and marketing messages specifically tailored to your business or medical practice.

  • Strengthens ad campaigns 
  • Improve customer trust 
  • Enhances company image 
  • Entertains caller 
  • Creates sales incentives 
  • Assures callers not to be ignored 
  • Keeps callers from hanging-up 
  • Psychologically decreases hold-time 
  • Over 85% of callers prefer on-hold systems

It depends on some variables. Average wait times, Call on recording length, repeat caller frequency are just a few things that decide how often you need to update your calls. Let’s pick your brain and get the perfect solution to enlighten your callers.